BOUCHERON ‘MORE IS MORE’ HIGH JEWELRY COLLECTION FILM
Boucheron takes joy seriously with its new Carte Blanche High Jewelry collection, 'More is More.'
July 14, 2023
The Boucheron ‘More is More’ collection demonstrates that joy and happiness are compatible with the traditional High Jewelry industry.
Far from the conventions of High Jewelry, Claire Choisne and her team dreamed up extravagant sizes or very simple shapes such as balls and cubes. They chose lively colors, high contrast, and incredible proportions. They transformed reality, played on optical illusions, and introduced new materials. With certain pieces, they even reinvented High Jewelry.
The ‘More is More’ collection takes happiness very seriously. Joy is precious. This collection demonstrates that joy and happiness are compatible with the conservative High Jewelry industry. This collection is unexpected, surprising, and comforting. It reflects Boucheron’s vision of High Jewelry: always precious, never predictable.”