Italian flair meets American streetwear as Heaven by Marc Jacobs collaborates with Blumarine on a special capsule collection that combines ultra-feminine Y2K aesthetics with undeniably cool runway language.
“I was thrilled to have the opportunity to work on this project and had a lot of fun creating this special collection that merges Blumarine and Heaven by Marc Jacobs identities. Each piece of the capsule is a gem and truly reflects today’s spirit, balancing ease and coolness in the most feminine and lighthearted way,” said Nicola Brognano, Blumarine Creative Director.
Utilizing the best-selling items across both brands, the worlds of Heaven and Blumarine collide to create an elevated collection with a romantic sensibility. Consisting of 11 pieces, the collection features pink camo print pieces, and embroidered denim tops, jackets and skirts that can be mixed and matched to create full looks.
“In my teen and college years, I fell in love with the Blumarine brand and aesthetic — it was the ultimate in feminine, aspirational fashion to me. I remember lusting after Blumarine advertisements. There was something very powerful about the way the brand depicted women, and I felt instantly moved by these images. There are so many parallels between Blumarine and Marc Jacobs, then and now, and I think this collection makes total sense for both of us. I love the way Nicola and his team interpreted Marc and the Heaven brand codes in his very Blu way! I’m such a genuine fan of Nicola and his approach to Blumarine, and feel really lucky to have worked with him,” said Ava Nirui, Heaven by Marc Jacobs Creative Director.