The Burberry Resort 2024 collection features checks, rose motifs, the outerwear category and unexpected colors.

“You know, for me, creativity can be so many things. It can obviously be about a kind of crazy silhouette, but it can also be about the tiny little details,” said Creative Director Daniel Lee. “The great thing about coming to a brand that’s been around since 1856 is there are so many codes you can work into. Like the Prorsum knight. There was a really beautiful iteration of it from the 1980s in the archive. That was the one that really jumped out.”

Lee talked about establishing “an outdoor and outerwear” feel for this collection. This season launched with sharper in the closer-to-the-body shapes in mostly sorbet shades, and a tad more conservative in its interpretations of British wardrobe archetypes like trenchcoats, overcoats, car coats and corduroy-collared field jackets.

The subversions and modern touches were subtle: Prince of Wales checks came blurred, or warped in strategic places on hefty jacquards, while argyle patterns were at times naively drawn on sweaters with a deep-V neckline. Lee also introduced a large-scale houndstooth pattern, which went warped around the snowboarder knee seams on pants, or remained graphically intact on a sleek car coat.