ERMANNO SCERVINO FALL 2023 AD CAMPAIGN

ERMANNO SCERVINO FALL 2023 AD CAMPAIGN

Ermanno Scervino sculpts garments in search of the perfect silhouette, drawing inspiration from the Ava Gardner iconography.

June 27, 2023

The Ermanno Scervino Fall 2023 collection moves from the Hollywood star’s radical revolution in the perception of the female body. Emancipated, assertive, confident, and determined to live her own body with verve, capable of embracing her masculine side without ever betraying her own personality, her own beauty. For the Fall campaign, this message of multifaceted femininity, varied in terms of strength and delicacy, affirmation and letting go, is entrusted to the model and actress Natalia Vodianova.

The sculpted mini dresses featuring a bullet bra style, a further tribute to Ava Gardner, are worn by Vodianova with statuesque steadiness or with freedom of movement. The model is static and self-conscious beneath the mannish coat, she is mobile and flexuous inside the transparent dress dotted with crystals, she wraps herself in the Aran jumper and, at the same time, reveals an embroidered bra.

Action, pause and movement, frame and story, reality and dream, the Fall campaign evokes these images and celebrates the power and sweetness of femininity.

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