The Prada Linea Rossa 2023 eyewear ad campaign embodies the idea of movement, performance and change.

Dynamism blends together with modernity in the design of the new Prada Linea Rossa Impavid active collection, combining sports inspirations with an urban environment: wraparound constructions, extreme designs and technical details find their place in a combination enlivened by the iconic Linea Rossa emblem, mixing Prada’s minimalist style with performance sports eyewear.

The sunglasses from the new Prada Linea Rossa Impavid active collection are characterized by an ever-evolving dynamic style. The wraparound front is enhanced by bold cylindrical lenses featuring a special ventilation system on the upper profiles. The temples reflect the brand’s sports codes thanks to an innovative snap closure technology that is activated when the temples are folded. Prada Linea Rossa logo. Available in colorways of Rubber Black, Rubber Black with Red and Rubber White with Black paired with hydrophobic lenses. The lenses also come in two Tuning versions – blue/purple and iridescent red – that enhance color contrast in the marine environment and in the city, respectively, for improved vision that is rich in details.

New sunglasses from the Prada Linea Rossa Impavid active collection made from a special ultra-lightweight nylon fiber. The frame features clear-cut lines, contrasting with the subtle beveled profiles that highlight its contemporary design. The slim linear temples bear the Prada Linea Rossa logo. Available in tones of Black, Rubber Black, Rubber White and Rubber Gray. The lens range also includes three Tuning versions – blue/purple, silver and brown – that enhance color contrast in the marine environment and in the city, respectively,
for improved vision that is rich in details.

An optical frame from the new Prada Linea Rossa active collection. The sleek construction is made from a special ultra-lightweight nylon fiber and features rubber elements ensuring a comfortable fit. The front is characterized by a dynamic design, paired with linear temples bearing the iconic Prada Linea Rossa logo. Available in tones of Black, Rubber Black, Crystal, Rubber Camouflage and Transparent Air Force Blue.