The stars have aligned as supermodel Irina Shayk teams up with Fendi for their 2023 Astrology Summer capsule.

June 13, 2023

With renowned photographer Steven Meisel’s beachside shoot, drenched in the classic Fendi yellow, a dreamy portrayal of an Italian summer and is the perfect backdrop to a colorful Fendi 2023 Astrology ad campaign.

The line also draws on key codes created by the artistic Director of Couture and Womenswear Kim Jones. The zodiac signs embolden on the sides of the designs, both in English and Italian, an homage to the line’s inspiration that leaves a beautiful flourish of opulence. The astrological prints, originally drawn by Karl Lagerfeld are a symbol of the bold irreverence of the line itself, a step Fendi takes that shows its innate talent for balancing fun and functionality.

The campaign is reminiscent of some of the house’s most iconic collections with similar tonal choices to the Spring 1990 and classic astrology line of Spring 1993. Fendi now takes a step toward sustainability, maintaining the classic looks pioneered on the 1993 runway with recycled lycra.

The line burgeons functionality, with a fresh array of transitional ready-to-wear pieces, designed to bring you from days by the pool to long evenings in the sun. Draped satin kaftans, dresses, separates, and blousons are meant to be layered over the swimwear making the change from day to night a seamless transformation. The layered pieces offer a great depth to the line’s function, broadening the use and variation of wear. One can envision the gorgeous Irina Shayk laying carelessly by the pool before throwing on a vibrant satin set to head into the night.

Leo, Pieces, or Gemini, this line checks all the boxes of all star signs. Fendi offers the perfect jump into summer with an elegant and functional ready-to-wear line that the even universe is calling fate.


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