MIU MIU ARCADIE HANDBAG CAMPAIGN FILM

MIU MIU ARCADIE HANDBAG CAMPAIGN FILM

Miu Miu's new Arcadie bag fuses a modern lightness with traditions of leather craft.

June 5, 2023

In imagery exploring a modern hinterland between reality and surreality, Miu Miu celebrates the emblematic matelassé with the iconic Wander, and the newly-debuted Arcadie – embraced by Gigi Hadid. Mythologized since Ancient Greece, Arcadie is a destination – an idealised scene, a vista of pleasure, idyllic and Elysian, embedded in nature.

Drawing inspiration from the life and spirit of the American artist Margaret Keane, photographer Steven Meisel evokes her instantly-recognizable aesthetic universe to reshape that of the Miu Miu heroine, an homage that fashions uncanny environs for these portraits capturing both Gigi and these Miu Miu accessories. Likewise, Keane’s own indomitable character, her freedom, her story, is innately kindred to the unmistakable attitude of Miu Miu, encapsulated here in Gigi’s gestures, moods and emotions. The everyday can be exceptional, the ordinary can become extraordinary.

A luxurious matelassé motif reinterprets the classic silhouette of the top-handle bag through its three-dimensional, textured, and extremely sophisticated effect. The lettering logo on the front, which echoes the different metallic finishes, stands out against the refined artisan-crafted motif with an iconic and immediately recognizable touch. The dynamic and elegant lines and the detachable, adjustable shoulder strap contribute to the versatile, functional, and modern design of the bag.

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