Designed to disrupt the rules of the game, Maison Kitsuné Golf blends the brand’s playful spirit with the codes of the clubhouse – and this season, explores an irreverent perspective on classic aesthetics: a maximalist, eclectic twist on tradition.
Throughout the collection, the wardrobe of the golfing green takes on a new tone: polo shirts and windbreakers branded with the new signature Maison Kitsuné Golf logo; pleated skirts and kneehigh socks sweetly subverted through the Maison Kitsuné gaze. A preppy nineties utilitarianism is interspersed with the whimsical energy of the brand: a neutral palette injected with pastel flashes; monochrome interspersed with plaid.
A new array of prints decorates the pieces: the iconic Maison Kitsuné Fox adopts a cartoon form for its turn on the golfing green, and appears swinging its club across sky blue and bubble gum pink separates. An array of accessories – bucket hats, club covers and gloves – completes the picture, photographed by Remi Ferrante at Escena Golf Club in Palm Springs.
The Maison Kitsuné Golf’s Spring-Summer edition will be available online at MaisonKitsune.com and in selected Maison Kitsuné stores in Paris, New York and Tokyo.