The Gucci Summer Stories collection captures the joy of summer warmth in a vibrant dance of colors and fabrics.

May 19, 2023


The Gucci Summer Stories collection is designed to capture the spirit of summer, exploration, and escape, evoking the collective joy that accompanies this season’s longer days and warmer nights.

The ready-to-wear selection presents a variety of day shirts including silk jacquard styles with bold graphic stripes and playful florals as well as matching shorts and pants to complete relaxed poolside looks. Swimsuits and bikinis come with sparkling details, including a pink one-piece defined by a crossed detail at the back and rubber print Gucci logo at the front.

The handbag selection includes large raffia tote bags with playful pom-pom details for joyful beach outings, as well as straw-effect versions of the Jackie 1961, Horsebit 1955, and GG Marmont for elegant day-to-night looks.

The shoe selection includes flat espadrille slides in raffia, mid-heel styles like white leather sandals and raffia slides with the Interlocking G motif that carry over seamlessly into evening looks. The men’s selection features leather slides and loafers with Horsebit details as well as espadrilles in natural raffia with Interlocking G leather patches.

Completing the array of items envisaged to capture the spirit of summer are colorful terrycloth beach towels with GG motifs, as well as leather toiletry cases and cabin bags. The selection also includes a wide range of signature Gucci Eyewear styles distinguished by a variety of colored lenses and embellished with gold.

The collection will be distributed through designated stores and on Additionally, special Pop-Ups inspired by beachside cabanas will also showcase the product offering in select resort locations.


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