The Louis Vuitton Pre-Fall 2023 collection celebrates the Maison’s audacious style codes, exuding a multi-faceted allure. Nicolas Ghesquière combines avant-garde accents with vintage aesthetics in an embodiment of a contemporary femininity.

Embodying a bold eclecticism, the collection reimagines timeless silhouettes, in both whimsical and structured variations, adorned with a combination of lustrous embellishments, distinctive prints, and the Maison’s signature motifs, subtly revisited.

Hwang Dong-Hyuk, director of Squid Game, designed an immersive set on Seoul’s iconic Jamsugyo Bridge, whose light projections reflect the incredible energy of a metropolis where past, present, and future coexist in harmony.

Friends of the Maison share their first impressions of Louis Vuitton’s debut Pre-Fall show by Nicolas Ghesquière on the Jamsugyo Bridge in Seoul.