TAG HEUER ‘THE CHASE FOR CARRERA’ FILM STARRING RYAN GOSLING

TAG HEUER ‘THE CHASE FOR CARRERA’ FILM STARRING RYAN GOSLING

Tag Heuer premieres Ryan Gosling in an action comedy to mark the 60th anniversary of the iconic Tag Heuer Carrera.

May 2, 2023

To celebrate this TAG Heuer Carrera Chronograph 39mm timepiece icon, TAG Heuer launches a Hollywood action-comedy with actors Ryan Gosling and Vanessa Bayer.

Starring brand ambassador Ryan Gosling, the short film salutes the Carrera’s storied racing heritage in a no-holds-barred chase thriller that encapsulates the TAG Heuer motto, “Don’t crack under pressure” – and deserves to be watched with the lights out and popcorn at hand.

The film sees Gosling and Bayer battle it out in high-octane style, as everything from iconic sports cars to heavy-duty trucks to electric production buggies are raced through various movie sets in a spectacle of blockbuster proportions. In a knowing nod to its film-within-a-film set-up, Leitch plays himself as the on-screen director.

It’s a fitting celebration of an iconic timepiece that was born of the racetrack when it was first created in 1963 by TAG Heuer’s legendary former CEO Jack Heuer.

Named after the notoriously dangerous Carrera Panamericana race, it was designed with readability and simplicity in mind, vital for drivers navigating high-speed bends. The result was an icon – elegant and uncluttered, sporty and daring – that spoke to Heuer’s love of mid-century design yet remains timeless six decades on.

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