LANVIN SPRING 2023 AD CAMPAIGN
Lanvin's campaign connects the heritage of France’s oldest fashion house with the reality of today.
May 2, 2023
Lanvin returns to elegance and sophistication, channeling what Jeanne Lanvin called ‘le chic ultime,’ with the Spring 2023 ad campaign. Presented through intimate portraits of six female personalities, Steven Meisel reveals the characteristics of a newly imagined Lanvin woman: cultured, curious, discreet, self-possessed and secure in just her own skin.
The campaign features male protagonists Quintin Van Konkelenberg, Alberth Johnson, Gendai Funato, and Job V, joined by supermodel Raquel Zimmermann. It focuses on the newly imagined Lanvin man, and highlights the brand’s core values such as independence, sensuality, curiosity, and discretion.
With the campaign, the Maison captures the spirit of its founder Jeanne Lanvin, who was a pioneer in many fields, she was also one of the first designers to contextualize men’s and women’s fashion in a single universe.