BOSS X NFL CAPSULE COLLECTION
The bold, unique apparel of the Boss x NFL collection unites football and fashion while reflecting what it truly means to be a Boss.
May 2, 2023
The National Football League and Boss have joined forces to create a collection of lifestyle products crafted for a new generation of fans. The Boss x NFL collaboration celebrates individuality through a diverse new clothing collection that blends performance and panache.
The Boss x NFL collection highlights the passion and commitment that players, fans, and teams put above all else. The Dallas Cowboys, New York Giants, Las Vegas Raiders, Los Angeles Rams, and Miami Dolphins will serve as showcase franchises for the range, which launches with hoodies, sweatshirts, T-shirts, polo shirts, tracksuit bottoms, and shorts.
The collection is crafted with 100% cotton French terry, creating pieces that are soft to the touch. The elevated embroidery and raised print provide the garments with a premium aesthetic, and a sporty, technical appearance. Featured products are labeled with special trimmings, with well-crafted football patches a nod to authenticity that amplifies the next-level look. In an attractive punctuation mark to the collection, BOSS has also created two fashion styles: a top and jogging pants made from premium technical compact jersey with an all-over digital print simulating real denim texture.
Under the creative direction of Trey Laird and his agency Team Laird, the highly anticipated and diverse Boss x NFL campaign will showcase a group of seasoned NFL players and Legends. These include Micah Parsons of the Dallas Cowboys, Jaelan Philips of the Miami Dolphins, and NFL Legend, Victor Cruz. The campaign also features models Joan Smalls and Taylor Hill posing alongside the players.
Shop the collection here.