This Mother’s Day, Coach celebrates all the moms of the world in a special campaign starring Jennifer Lopez. The award-winning singer, actress, dancer and mother of twins has long been a symbol of feminine strength and uplifting energy, and in this campaign, she shares a bit of insight into her journey as a mom and her own upbringing.
Photographed and directed by Joshua Woods, the Coach campaign builds on the work from the recent Coach’s Tabby bag campaign, “What we carry makes us stronger.”
The Coach’s Tabby and Rogue bags come in pastel colors that bloom with floral embellishments. Lopez wanders a lush garden, absolutely glowing among the greenery as she models the fashion house’s iconic styles and reflects on her incredible journey.