SKIMS SHAPEWEAR CAMPAIGN FILM FEATURING A NEW GENERATION OF MUSICAL STARS
The next generation of Skims viral shapewear is worn by a new generation of musical stars.
April 26, 2023
SKIMS launches its latest campaign of a new assortment of shapewear featuring viral stars Ice Spice, Nessa Barrett, Pinkpantheress, and Raye, with a collective of over 1.5 billion streams on Spotify.
“I’m excited to launch this next generation of Skims shapewear with a campaign that celebrates these incredible musical artists,” said Kim Kardashian, Co-Founder and Creative Director of Skims. “Ice Spice, Nessa Barrett, Pinkpantheress, and Raye are super talented women and truly reflect our Skims community.”
Skims continues to strategically tap into pop culture and cast viral talent to reinforce Skims’ modernization and impact on the shapewear category. American rapper Ice Spice and British vocalists and producer PinkPantheress are taking over worldwide with their smash hit ‘Boy’s a Liar Pt. 2.’ Following her breakthrough on TikTok, major music star Nessa Barrett is currently on a worldwide tour, and British singer songwriter Raye has won over followers around the globe with her iconic single ‘Escapism.’
Skims is reintroducing shapewear with the largest offering of new styles since launching in 2019. The assortment features the all-new Everyday Sculpt Collection, a selection of lightweight, everyday sculpting bralettes, thongs, bodysuits, and more. The Seamless Sculpt Collection has been updated with eleven new cuts, including evolutions to the social media-viral Seamless Sculpt Bodysuit and other favorite styles.
Available on Thursday, April 27th on Skims.com, the brand now offers even more modernized solutions for every occasion, redefining the shapewear category for every body.