Louis Vuitton reveals its first ad campaign starring Zendaya, who makes her debut as Louis Vuitton’s newest House Ambassador and face of the iconic Capucines bag.

Zendaya is captured by photographer duo, Mert Alas and Marcus Piggott, against the backdrop of E-1027 – the Roquebrune-Cap-Martin house designed by pioneering Modernist architect and designer, Eileen Gray.

Defined by the dreamy airs of the Cote d’Azur, Zendaya poses in an idyllic sequence of strong, defined images, with a series of Capucines models in tow, including a miniature Capucines BB – another campaign first. From terrace to balcony to rooftop, the actress imbues the campaign and Capucines with a fresh yet sensual grace.

The bag is one of the Maison’s most emblematic designs, a creation of practical elegance crafted in full-grain Taurillon leather and offering multiple styles of wear (hand, shoulder, crossbody), as well as a flap that can be styled shut to display a Monogram Flower or tucked inside to reveal leather-clad LV initials.