The Intimissimi Spring 2023 campaign, reminiscent of an Italian seaside town, stars Jennifer Lopez lounging in silk and lace underwear from the Italian intimates brand. She discovered the brand while on a trip to the country last year. She instantly gravitated toward Intimissimi’s romantic designs and flattering cuts.

Riccardo Ruini, the brand’s creative director, “captures the essence of a dreamy and vibrant Italian summer using cinematic imagery to transform the colors of Positano” in the new collection.

Hues of fuchsia representing the bougainvillea, orange for the glowing sun and turquoise symbolizing the Mediterranean Sea are weaved throughout the new range.