Tiffany & Co. House ambassador Zoë Kravitz personifies the edgy elegance of the Tiffany HardWear collection, proving that Tiffany jewelry is all about how you wear it.

The campaign distills the essence of Tiffany & Co.’s House icons to their very core. True, expressive, and real, the “This is Tiffany” campaign drives home the importance of being oneself. Proof that Tiffany jewelry is about how one wears it, the campaign is a celebration of individuality, joy and optimism.

Drawing inspiration from the House’s instantly recognizable logo, the Tiffany T collection is a pure, graphic construction, a collection powerful in its simplicity. Each piece celebrates the Tiffany name and pays tribute to its modernity and strength. Inspiring, empowering, and above all, unwavering, the T collection is instantly recognizable and a powerful, unapologetic expression of personal style.

The Tiffany HardWear collection is inspired by the energy and architecture of New York City—the House’s birthplace—featuring signature gauge links that play with tension, proportion and balance. This year, a new extension launches: a watch. The new HardWear watch features a cushion-shaped case with a faceted Sapphire top glass resembling a full-cut diamond. A custom-locking mechanism directly secures the bracelet with diamond-accents—a nod to Tiffany & Co.’s heritage.

Both collections range from subtle to subversive, united via common threads of fierce elegance and striking sophistication. Hand-polished finishes, sleek silhouettes and striking pavé diamonds define both Tiffany T and Tiffany HardWear jewelry. Each piece is featured with an authentic representation of Tiffany & Co. and those who wear it.