GUCCI HORSEBIT 1955 HANDBAG COLLECTION FILM FEATURING AN ALL-STAR CAST
Halle Bailey, Hanni, and Julia Garner bring a new perspective to the iconic heritage-infused bag in this new campaign.
April 10, 2023
The Gucci Horsebit 1955, an icon of the House distinguished by an archival equestrian emblem, is captured in a new campaign featuring Halle Bailey, Hanni, and Julia Garner—three exceptional women who are creating meaningful spaces within their respective crafts.
The distinctive personas of these three artists come to the fore in intimate portraits set against brightly-colored backdrops as each protagonist makes the Horsebit 1955 her own, spotlighting the handbag through dynamic poses and vibrant energy.
The campaign echoes the essential yet timeless spirit of the Horsebit 1955, whose double ring and bar is a variation of the one first introduced on a signature loafer precisely 70 years ago. The archival reprisal has come to represent tradition, time-honed craftsmanship, and the House’s ability to draw emblematic silhouettes into the present through an ever-contemporary lens.
Gucci has long drawn inspiration from the world of horse riding, which was considered a popular hobby amongst the House’s clientele throughout its beginnings. This connection is now immortalized within the ‘mythology’ of Gucci through the presence of several elements, including the Horsebit, which first appeared on a pair of what would become the House’s signature loafers in 1953. Since then, the emblem has been reimagined in diverse forms and variations, defining a range of accessories as well as prints.
The offering includes various silhouettes from the original rectangular top-flap shoulder bag with an adjustable strap to a dome-shaped top-handle silhouette. Progressing the styling possibilities of the bag, the Horsebit 1955 is available in a wide range of sizes, colors, and materials including leather, precious leather, and GG canvas among others