The star-studded music video features transformational looks and a brilliant cast of icons, talents and friends of the brand.

March 28, 2023


H&M‘s designer collaboration with the house of Mugler encapsulates the very essence of Mugler as a trailblazer, a rule-breaker: a champion of freedom of expression, high glamour, and daringly irrepressible style.

The collection unites the house’s history with its present and future, offering various Mugler classics and signatures. The collection is a dynamic showcase of the Mugler world today, and the intriguing ways that Cadwallader has twisted and reinvented the House to make it fresh and relevant for a new generation.

“It is truly an honor to collaborate with H&M. The collection is a celebration of everything that defines Mugler as a house and each piece is authentic Mugler, from the bodysuits, which have become a signature of ours, to the sharp tailoring and worked denims. It is a showcase of our icons,” said Casey Cadwallader, Creative Director at Mugler.

The silhouette of the collection is the recognizable Mugler fit of today; strong, big shoulders, a tight focus on the waist, an ode to the curves and lines of the body, a tribute to confidence. To nod to the vision of the House’s founder, alongside the contemporary designs, are a series of very special, limited-edition archive remakes, selected by Cadwallader for their contemporary resonance and their testimony to Mugler’s central role in the glory years of 80’s and 90’s catwalk drama. While the collection includes both menswear and womenswear, the fluid transformational cross-gender styling that has always underpinned the Mugler ethos is central.

To encapsulate the collection’s spirit, and to celebrate Mugler’s long association with music, performance, theatricality, and subculture, Mugler and H&M are proud to release a music video, starring a collective of rising stars – Amaarae, Shygirl, Eartheater and Arca. Together, they have recorded their own take on Stardust’s 1998 dance hit ‘Music Sounds Better With You’, in celebration of the collection.

The collection by Mugler’s creative director Casey Cadwallader includes both womenswear, menswear, and accessories, and will launch in select stores and online beginning May 11th, 2023.


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