The JW Anderson x Uniqlo Spring 2023 collection marks its sixth year with a modern interpretation of quintessential British style, as always through JW Anderson’s elegant and playful lens.
For this season, JW Anderson looked at heritage sportswear and how to translate it. We wanted to reinterpret it, blending it more with modern sportswear and the technical materials that Uniqlo has incredible capabilities in.
This season is reworking the idea of classic sportswear–for instance, a traditional cricket jumper alongside technical sports leggings or hand-drawn traditional British sporting team motifs on technical swim shorts and more traditional knitted polo shirts.
For the collection shoot, the designer wanted to keep the creative and casting in line with the inspiration and ideas of the season, to ultimately keep it in the realm of sportswear and the sense of sportsmanship that naturally accompanies that.