GIVENCHY BEAUTY GENTLEMAN SOCIETY FRAGRANCE FILM
Givenchy opens the Gentleman Society doors with the unveiling of the new men’s fragrance.
March 14, 2023
Givenchy Beauty imagines them gathered together in a contemporary and disruptive Gentleman Society, the name of the new men’s fragrance, mirroring a multi-faceted masculinity, resolutely forward-thinking.
Gentleman Society is a floral woody aromatic fragrance with an intriguing, distinctive trail. Like all the House’s perfumes, it has an exclusive signature, that of a flower-wood duality. It unveils a captivating scent at the heart of which a wild narcissus flower is crossed by a deep woody accord.
It all starts from a spark of freshness: juniper berries from Croatia combine with cardamom from Guatemala to form an invigorating aromatic duo which triggers a fusing effect from the very first inhalation. A hint of clary sage, grown in Europe, adds its herbaceous, aromatic facets to this striking accord, which soon gives way to the heart of the composition. A narcissus absolute cultivated in France and transformed in Grasse blends its green, animal accents with the powdery, musky facets of iris concrete from Morocco. This results in a deep, sophisticated accord, conferring even more density to the woods: cedarwood from Himalaya, sandalwood from Australia (both sourced from organic agriculture), as well as vetiver.
Sculptural, edgy, sophisticated, the Gentleman Society bottle is at once powerful and refined, just like the Givenchy Fashion collections combining streetwear influences and Couture sophistication. Its architectural lines are highlighted by an inside lacquering conveying mystery.
The Gentleman Society Eau de Parfum comes in 60 and 100 ml bottles. It’s also available as a must-have bath range: a shower gel as well as two deodorants (in stick and spray versions) complete the perfuming ritual.