Lacoste unveils the all new L003 Neo, a nod to the pioneering achievements of founder Rene Lacoste, all while breaking rules about how fashion and sport can and should mix. L003 Neo is a boundary-breaking moment; an inspiration for a new kind of sneaker. A key inspiration comes from the tennis ball – which bounces across lines, across divisions, across time, always moving, pinging its way around the court.

This dynamic lifestyle sneaker has a neoprene and mesh upper, intricate lace fastening, eye-catching perforations and bold Lacoste branding on the side. Additionally, the crocodile shines from the side heel. The L003 Neo comes in a hero colourway of neon yellow as well as other bright and sleek options – including stylish monochrome pink and turquoise for women – and classic tones, including all-black and timeless khaki for men.

Lacoste dares to play boldly and uniquely when it comes to uniting fashion and sport. The new L003 silhouette merges the best elements of both worlds, clashing and mixing details, references and heritages into new and surprising shoes, designed for modern living. With the L003 Neo, there is the comfort of performance-wear, and, simultaneously the character and conceptuality of high fashion footwear.

The shoe comes to life in a vibrant campaign starring L003 Neo ambassadors, Ella Mai and Midwxst. Ella Mai is a true musical rising star, shooting from London to a global audience. American Midwxst is without doubt the world’s next great hip hop icon. Both are on the move, bouncing, speeding, shining.

Shop the collection here.