Captured in a series of short films by Jonas Åkerlund and featuring Sadie Sink, Naomi Campbell, Pom Klementieff, Yseult, Mette and Nyagua, the Alexander McQueen Spring 2023 ad campaign celebrates strength and individuality.

Set in London, the backdrops are as powerful as the women themselves: from the brutal interior of an underground carpark to the iconic dome of St. Paul’s Cathedral.