MIU MIU SPRING 2023 CAMPAIGN FILM

MIU MIU SPRING 2023 CAMPAIGN FILM

Photographed by Zoë Ghertner, the campaign stars a full celebratiy cast including Kendall Jenner and Emma Corrin.

February 3, 2023

The Miu Miu Spring 2023 campaign illustrates the profound affect wardrobe may have on human existence as an endlessly life enhancing form of self-expression.

Ever Anderson, Achol Ayor, Emma Corrin, Kendall Jenner, Esther McGregor, Quintessa Swindell, Karolin Wolter and Lim Yoona are wearing a collection that plays on by now iconic Miu Miu thematics: versions and subversions of uniform; the reproportioning of wardrobe archetypes including tailored jackets, shorts, trousers, skirts and shirts; references to sportswear and utilitarian outerwear embellished with oversized patch pockets, here re-imagined in silks and in a muted color palette. The flip-flop sandal becomes a studiously strange hybrid sock boot. Looks are layered – an indication of the complexity of the people wearing them.

Miuccia Prada has continuously searched for contemporary notions of appeal and allure in clothing. For all its rarefied understanding and acknowledgement of the importance of fashion, there is a humanity at play here that affords the freedom to be as serious or as playful, as fragile or as powerful and as dressed up or as understated as, at any given time, we may wish to be.

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