JAEGER-LECOULTRE ‘WALK INTO THE DAWN’ AD CAMPAIGN FEATURING ANYA TAYLOR-JOY
Jaeger-LeCoultre celebrates femininity with its new ‘Walk into the Dawn’ campaign features Anya Taylor-Joy.
January 24, 2023
The Jaeger-LeCoultre ‘Walk Into The Dawn’ campaign with Anya Taylor-Joy is a dream-like ode to the Rendez-Vous Dazzling Shooting Star. Walking into the dawn elicits the steps that bring us closer to realising our dreams – the dreams that we may wish upon a shooting star.
“The Rendez-Vous Dazzling Shooting Star is a miniature work of art for the wrist,” says Anya. “The shooting star on the dial is incredibly romantic and the sparkling blue dial and circles of diamonds make it very glamorous – and yet I see it as a watch that could be a genuine ally for my daily life, from morning until evening, counting out the beats of the day.”
Introduced at Watches and Wonders in 2022, the Rendez-Vous Dazzling Shooting Star was inspired by the wonders of the night sky. Intrigued by the ephemeral beauty of shooting stars, Jaeger-LeCoultre’s watchmakers decided to capture this rare celestial phenomenon in a timepiece.