Maison Kitsuné presents a Spring 2023 ad campaign in three parts – an immersive adventure through their universe, stopping in three destinations: an otherworldly utopia, a fantastical outdoors, and an imagined cityscape.

In each space, the collection expresses a different part of its personality from the playful sensibility expressed in a hedonistic utopia, to an adventurous pragmatism suited to a natural vista.

This is a poetic celebration of escapism and exploration, from the country to the city – and the places in between. A brand defined by its consistent curiosity about the world, and its ability to adapt to every environment, Maison Kitsuné finds its home everywhere.

The collection’s blocks of color, bold prints and clean cuts appear spotlit by their surrealist surrounds. Elevated fabrics interspersed with technical materials play with practicality. French shirting cut with Japanese kimono sleeves reflect a global disposition. Padded pieces and relaxed fits emphasise the effortless ease of a halcyon paradise; glimpses of foxes imbue the images with the brand’s trademark irreverence.

Traditions twisted, pieces mixed and matched, imagination and self-expression is key. Together, the group appears as a tribe of individuals, but with kindred spirits.