CHRISTIAN DIOR LADY 95.22 HANDBAG COLLECTION
For the launch of its new iconic Lady 95.22 bag, Dior presents a campaign, exalting the multiple facets of a plural femininity.
January 18, 2023
Revealed at the Christian Dior Fall 2023 RTW show, the Lady 95.22 handbag revisits the House’s unique heritage with modernity. An ode to the link between past and present, it reinvents the lines of the Lady Dior and echoes the year 1995, the date of the icon’s creation, and 2022, the year of this original reinterpretation.
Its ultra-contemporary, subtly curved silhouette makes it a fashion statement, a promise of a bold and sophisticated look. The two handles, delicately refined with leather and metal, are punctuated with “Dior” charms, evoking the lucky-charms of Monsieur Dior.
Exalted by the cannage design, its silhouette, both timeless and ultra-contemporary, testifies to the constantly renewed virtuosity of Dior’s ateliers. Combining artisanship and cutting-edge innovation, this essential is adorned with a macrocannage motif, specially conceived using a high-frequency technique.
Meticulously selected, the leather is first cut by hand, before being elaborated thanks to the energy of the waves. Enhanced by the maxicannage adorning the bottom of the bag, the Lady 95.22 is embellished with carefully handcrafted handles and a leather shoulder strap that multiplies the number of ways it can be worn, as well as signature charms, reinterpreted in a refined graphic style, making this object of desire even more extraordinary.