The Prada Spring 2023 ad campaign situates the men’s and women’s collections within a continuum with emotional complexity, parallels and paradoxes, alternate perspectives.

Photographed by David Sims, these images draw upon the characteristics of classic Hollywood and European movies – their images are frames within divergent stories, glimpses of an unseen narrative and an unknown script, a tension again between different views, of different lives. The notion of Prada characters peoples the campaign with an ensemble cast of faces with immediate resonance and international renown: the actors Vincent Cassel, Jaehyun Jeong, Louis Partridge, Hunter Schafer, Letitia Wright, alongside the models Guinevere van Seenus and Rachel Williams. Actors and models by their very nature encapsulate an otherness – the campaign plays off that multifaceted nature, where a plurality adds a complexity.

The Spring 2023 women’s show initiated a collaboration between Prada and film director Nicolas Winding Refn – an immersive environment devised within the performative space of the runway show. An exclusive new short-format feature film, directed by NWR, explores the lives of women and the scope of fluid modern femininity.