Inspired by both brands’ archives, the designs unite the casual, athleisure-driven aesthetic of Boss with Perfect Moment’s renowned expertise in performance sportswear, delivering a collection that guarantees eye-catching style on and off slopes.
Comprising hero silhouettes from existing Perfect Moment collections, reworked in a bold color palette, the co-created capsule of duvet jackets, ski jackets, ski pants, all-in-one ski suits, salopettes, knitwear, base layers and accessories will take customers from the first chairlift of the day to the final run home – while also offering stylish après-ski looks.
The two brands share values of quality, fit and innovation, and their natural synergy is expressed in a joint logo blending Perfect Moment’s signature North Star motif with the graphic BOSS typeface.
The color palette comprises five shades: the iconic Boss colors of black, white and camel, together with Perfect Moment’s instantly recognizable tomato red tone, and a winter-ready shade of soft cream. The 23-piece collection is full of standout statement items that have been rigorously tested to ensure optimal athletic performance.
Several pieces feature the BOSS ‘B’ monogram overlaid with the graphic Perfect Moment North Star. Meanwhile Perfect Moment’s popular ski-resort slogan sweaters have been reimagined to feature the BOSS logo as well as the name “Kitzbühel”, the Austrian location of the legendary Hahnenkamm Races, of which BOSS is the presenting partner.
The Boss x Perfect Moment capsule collection will be showcased in an exclusive fashion experience at the upcoming races, taking place from January 16th to the 23rd, 2023 and is now available at selected Boss Stores around the world, at boss.com and at perfectmoment.com.