PRADA LINEA ROSSA WINTER 2022 SKIWEAR COLLECTION FILM

PRADA LINEA ROSSA WINTER 2022 SKIWEAR COLLECTION FILM

American snowboarder Julia Marino is once again the protagonist of the Prada Linea Rossa Ski Campaign for Winter.

January 3, 2023

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The Prada Linea Rossa Winter 2022 skiwear campaign depicts Julia Marino snowboarding in an impressive glacial environment: majestic peaks and crevasses are juxtaposed with dreamlike details.

A poetic video by director Kris Lüdi depicts her while snowboarding in an impressive glacial environment. Majestic peaks, large crevasses, and moody weather are juxtaposed with dreamlike and evocative close-ups of the athlete. The accompanying visuals highlight Julia’s daily routine and connect her feeling of riding with the world of nature.

The Prada Linea Rossa Ski collection, specifically calibrated for winter conditions, streamlined for speed, and geared for life, includes high-performance skis and snowboards, created in collaboration with the Swiss leading company Faction.

 

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