LOUIS VUITTON X YAYOI KUSAMA 2023 AD CAMPAIGN
A series of black and white images featuring Gisele Bundchen, Anok Yai, and Fei Fei Sun are decorated with colorful dots.
January 3, 2023
For the second time, Louis Vuitton has invited the preeminent Japanese artist Yayoi Kusama to a new creative encounter, reawakening, evolving and expanding on the pioneering initial exchange.
Ten years after a first collaboration, Yayoi Kusama’s symbolic objects, hypnotic motifs, and imaginings of infinity take over the Maison’s own emblems, creating magical objects that transcend time and space. First revealed on the Cruise 2023 runway, this year’s collaboration brings not only the artist’s signature dots to the Monogram canvas, but also explores a wide range of recurring themes.
From the beginning of their first collaboration, Louis Vuitton and artist Yayoi Kusama have been transforming the fashion world with her unique perspective on life. This year’s collaboration does not disappoint, featuring hypnotic motifs, symbolic objects, and imaginings of infinity that bring a magical touch to LV’s iconic Monogram canvas.
Launching in January 2023, the new Louis Vuitton x Yayoi Kusama Collection will bring the artist’s emblematic motifs to the Maison’s creations.