HELMUT LANG RESORT 2023 AD CAMPAIGN
The campaign showcase the Helmut Lang womenswear offering, with a particular focus on suiting.
December 19, 2022
The Helmut Lang Resort 2023 ad campaign, captured by Hugo Comte, gives viewers Y2K nostalgia in a series of ’00s-themed imagery.
The collection puts emphasis on suiting, which Comte aimed to highlight as a symbol of power in women. The range is comprised of timeless pieces such as oversized blazers and tuxedo pants, while select blazers are given a unique touch with layered and cut-out detailing. These garments are paired with vests, as well as button-down skirts, shirts and ribbed dresses in midi and maxi lengths.
Designed to be worn both in and out of the office, the lineup is complete with dresses with asymmetrical button-down detailing, long-sleeved tees with cut-outs, faux leather tees and more.