Drawing from the easygoing allure of winter getaways, the Gucci Après-Ski offering expands upon the House’s vision of a travel-minded lifestyle while continuing the strand of surprise that runs through its collections. Against the backdrop of scenic peaks and a charming chalet, the cozy conviviality is at the heart of the Gucci Après-Ski.

Gucci Après-Ski encompasses the duality of sportier and refined aesthetics often seen off-piste, showcased in an assortment of skiwear-inspired coordinated sets, updated iterations of signature handbag lines including the Gucci Horsebit 1955, Gucci Diana, and GG Marmont, lug-soled boots inspired by cold-weather footwear, and ski mask silhouettes from Gucci Eyewear among other styles.

Further encapsulating the House’s sport-inspired selection, the narrative also introduces a preview of forthcoming adidas x Gucci styles as well as aluminum hard-sided trolleys created in collaboration with Italian luxury luggage-maker FPM Milano.

The Gucci Après-Ski selection is captured through stills by Mark Peckmezian and a film by Akinola Davies Jr. in a new campaign that follows a cast of characters as they embark on an alpine escape. The friends unwind against the backdrop of scenic peaks and charming chalets within a retro-tinged film and imagery that embody the cozy conviviality of the offering.

Gucci Après-Ski will be available in Gucci boutiques, as well as on gucci.com, with special Pop-Ups in Courmayeur, Cortina, Courchevel, Verbier, and Kitzbühel.