LOEWE HOLIDAY 2022 AD CAMPAIGN
Loewe gets into the festive spirit with everything from must-have staples to statement-making accessories.
November 29, 2022
Unveiling the Loewe Holiday 2022 collection of coveted handbags, accessories, apparel and more in anticipation of the season of gifting.
Shot by photographer Lukas Wassmann, the campaign spotlights some of Loewe’s bestselling items in a variety of categories. Standing out from the edit is the “Chinese Monochrome” collection revealed recently, which features antique Chinese ceramics from the Ming and Qing dynasties. Iconic styles including the Puzzle, Hammock, Goya, Bracelet Pouch, Luna and Flamenco handbags are reimagined in new colors inspired by ancient ceramics, such as “Pale Aubergine,” “Lime Green,” “Tea Dust” and “Pale Celadon.”
Elsewhere, cozy items take center stage, such as cozy hand-knitted scarves, which are accompanied by Anagram accessories and jewelry. In addition to fashion accessories and garments, the holiday collection includes scented candles, making the perfect stocking filler.
Over the past year, Loewe has rolled out a wide range of coveted, statement-making accessories. At Paris Fashion Week for Spring/Summer 2023, the label featured deflated balloon pumps on its runway, and debuted inflated sunglasses earlier this year, later becoming a fan-favorite at fashion events.