LOUIS VUITTON ‘VICTORY IS A STATE OF MIND’ CAMPAIGN STARRING CRISTIANO RONALDO AND LIONEL MESSI
Lionel Messi and Cristiano Ronaldo play chess in Louis Vuitton's new brand campaign.
November 28, 2022
The Louis Vuitton ‘Victory is a State of Mind’ campaign stars the football icons Lionel Messi and Cristiano Ronaldo, photographed by Annie Leibovitz.
In a generational follow-up to a celebrated 2010 campaign featuring the all-time greats Pele, Maradona and Zinedine Zidane, Annie Leibovitz portrays these two latest legends far from the field, facing off over a chessboard improvised from a Louis Vuitton Damier attaché case.