David Yurman continues a yearlong partnership with New York’s iconic The Carlyle hotel and its famed Bemelmans Bar, which serves as the backdrop for the Holiday 2022 campaign featuring Scarlett Johansson and Henry Golding.
David Yurman is also launching a new collection, aptly named Carlyle, this holiday season. “The Carlyle hotel—from its Art Deco architecture to its past and current patronage—is interwoven with the worlds of art, music, and performance. We wanted this collection to evoke an age when flappers were dancing to jazz riffs, and everything felt like a grand adventure,” says David Yurman.
The Carlyle collection features Deco-inspired geometric motifs, bold interlocking links, and full-cut diamond accents. As part of the brand’s continued commitment to supporting its local community, David Yurman will donate 100 percent of net profits from its new rubber bracelet design to the brand’s Unity Fund, which was created in partnership with the Robin Hood Foundation. Robin Hood, as New York City’s largest local poverty-fighting philanthropy, partners with the most impactful organizations and programs across all five boroughs so New Yorkers can build permanent pathways out of poverty.
The brand also unveils today its award-winning store window displays at the 57th Street flagship and SoHo locations. This season, the holiday windows evoke the magical winter wonderlands of New York City. Snowy cityscapes and night scenes are brought to life with atmospheric watercolors, paper cutouts, and selenite—a crystalline mineral that adds glistening icy accents. Next to them, large video screens will show wintry animations of Ludwig Bemelmans’ drawings of skaters in Central Park.