Belgian architect Bernard Dubois designed the Courrèges boutique in Paris store to blend the brand’s signature white with subtle references to nightclubs and discos.

The Courrèges Rive Gauche store results from a new collaboration with Belgian architect Bernard Dubois, following the codes set up with Nicolas Di Felice since September 2020. Located at the Carrefour de la Croix-Rouge in the 6th arrondissement, the store is spread over two levels offering two spaces with contrasted atmospheres.

The entrance is formal, then a spiral staircase allows to access to the first floor, more comfortable, more enveloping, with a view on the activity of the crossroads. In contrast with the white monochrome atmosphere emblematic of Courrèges, the fitting room was designed as a lounge with a circular seat inviting to sit facing the mirrored booths. The spotlights, identical to those in the New York store, recall the clubbing ambiance dear to Nicolas Di Felice.

According to Adrien Da Maia, CEO of Courrèges, «The idea with this new store is to reconnect with Courrèges’ historic clients of the Left Bank by choosing a particularly strategic location for the lives of the inhabitants of this emblematic neighborhood. By signing at this address, on the very dynamic Carrefour de la Croix Rouge, this new store will act as a medium for the brand’s influence and reinforce its long-term presence in Paris.»

The Courrèges Rive Gauche store features all the iconic pieces of the Courrèges wardrobe, as well as the latest looks from the show winter 2022 collection.