Reflecting the themes of the designer’s first Milan runway show – the Salvatore Ferragamo Spring 2023 RTW collection offers a beachfront palette and languid elegance with a fresh perspective and modern glamour.
“I wanted to pay tribute to Salvatore’s start by bringing in the culture of Hollywood – but new Hollywood. Its ease and sensuality; its sunset and sunrise,” said Maximilian Davis.
From sparkling ready-to-wear which pays contemporary homage to Salvatore Ferragamo’s designs for Marilyn Monroe, to flashes of fetishism visible in tailored trousers subtly decorated with harness detailing or the subversive femininity of second-skin suede, the key codes of the collection are now available to buy. Iconic new accessories are presented for the first time: sleek, seductive sandals and the Elina, with its graphic Gancini heel, alongside Davis’ exacting, minimalist interpretation of loafers and boots.
The first Ferragamo handbags of this new chapter are included in this exclusive preview: Davis’ interpretation of the archival Wanda handbag, revived through high-shine finishes and new proportions, appears a totem of the new era. So too does the handbag with sculptural cut outs, now realised in polished leather with a contrasting canvas inner, and whose subtractions echo the undulating forms of the beachfront as well as the linear precision which marks Davis’ vision. “It relates to Ferragamo, to Hollywood, to the ocean – but also to me, and to my own DNA,” explains Davis. “I wanted to show that perspective, but now through the Ferragamo lens.”
On this occasion, Ferragamo created “The World of Ferragamo,” an immersive digital tool inviting users to experience the SS23 Preview and to interact with exclusive contents.
The preview is available on Ferragamo.com from the 4th until the 30th of November and in 17 stores worldwide: London Old Bond Street, Paris Avenue Montaigne, Milan Women’s and Milan Men’s, Dubai Mall, Shanghai, Beijing, Chengdu, Hong Kong, Taipei, Seoul, Tokyo, New York Fifth Avenue, Beverly Hills, Miami, Costa Mesa and Sao Paulo.