BALMAIN BLAZE HANDBAG COLLECTION FILM STARRING CHER
The French fashion house turned Cher into a goddess superhero for their latest campaign.
November 14, 2022
Following her finale appearance at September’s Balmain Festival, the iconic Cher stars in the campaign for the house’s latest iconic handbag: the Blaze. Inspired by Balmain signatures and the spirit of fearless pioneers, Olivier Rousteing’s newest object of desire blazes a trail into the future.
“Obviously, Cher’s history of successes, records, awards, activism and culturally defining moments makes it clear that she perfectly embodies the term trailblazer,” says Balmain Paris’ creative director Olivier Rousteing. “She’s been a daring pioneer for six decades, never slowing down and always pulling us along with her, as she marches forward.”
The Blaze collection of bags is centered around a foundation of fine leather that comes to life in distinct, eye-catching pops of shiny hardware, juxtaposing textures and a modern approach to Balmain’s baroque roots.