The Prada Holiday 2022 ad campaign celebrates the traditions and memories inherent in the season. Filled with emotional resonance, the Prada box epitomizes the exhilaration and charge of uncertainty, of excitement and dreams. It embraces the personal and simple gesture of giving.

Opening that box – metaphorically – reveals its tantalizing treasures: the campaign captures Idris and Silvers in a series of poised portraits paired with the other heroes of these images, pieces drawn from the Holiday collection, and items that express the breadth of the Prada aesthetic universe, encompassing fashion and accessories alongside nods to homewares and games.

Each image is closely-drawn, richly colored and intimate – personal visions of this expression of affection, a gift passed between loving hands. They speak of yearning and desire, the anticipation of the unknown inside a beribboned box, and the delight at its denouement. Opening up Prada.

The protagonists of the campaign are figures as familiar as the actions these images encapsulate: British actor and a face of Prada’s Fall/Winter 2022 campaign Damson Idris and American actor Diana Silvers.