The road, the rodeo, skate and sport, all fuse together in pieces that reflect the modern street culture.

October 26, 2022


Gucci’s Creative Director Alessandro Michele invites Palace Skateboards and co-founders Lev Tanju and Gareth Skewis to fuse the distinct personae of an Italian luxury house and a London streetwear brand born and raised in the twenty-first century.

A defining underground force of men’s fashion in the 2010s, Palace here echoes Gucci’s heritage and legacy through a range of pieces that hybridize the creative universes of the two – inherently Italian, boldly British, translated anew. Inspired by Palace’s own back-catalogue and Gucci’s undeniable, cross-generational influence on youth culture, the collection focuses on the street – a place of fascination for Alessandro Michele, where fashion comes alive.

The collection encompass accessories and clothing for all genders – including Palace’s debut women’s ready-to-wear designs. Merging the aesthetic languages of each, the collection double-speaks Palace and Gucci. The power of the logo – a badge of belonging, a symbol of community – sits at the centre of the conversation between the houses, fusing the double-G of Gucci with Palace’s Tri-Ferg, materializing this cross-over of approaches. The Gucci Horsebit loafer – a staple of a 2000s club uniform – is reinvented, dancing a Palace ‘P’ charm, an emblem that also infiltrates Gucci’s iconic monogram canvas, in a literal overlap of identities. Likewise, as Palace’s staples are all present – soccer tees, denims, tracksuits – so Gucci’s heritage is reimagined, duffles reshaped with the pyramidal form of the Tri-Ferg and the monogram recolored in bubblegum pink, camouflage or baby blue. All these sit side by side with coveted epitomes of high-end streetwear, such as the shearling jacket or the two-piece motorbike suit, as well as with unexpected collectables.

Shop the collection here.


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