MAX MARA 2022 ICON COLLECTION FILM
The new Max Mara collection explores playful contrasts of mini and maxi, micro and macro, skinny and oversize.
October 24, 2022
The Max Mara 2022 Icon collection of coats features with four signature types of coats, namely the 101801 Icon, the Teddy Bear Icon, the Manuela Icon, and the Ludmilla Icon Coat.
The Max Mara 101801 coat is a globally-renowned symbol of Italian expertise and elegance. The Teddy Bear Coat is the perfect combination of glamour and playfulness. Warm like a hug, the Teddy Bear coat is loved by models, celebrities and more: it’s given rise to true Teddymania. In luxurious pure camel hair, Manuela represents the essence of quality and the Max Mara philosophy. In pure cashmere, the Ludmilla represents a laid-back attitude and attention to detail. A coat that conveys the idea of understated luxury.
Elegant, sartorial and perfectly made from high-quality fabrics, Max Mara coats stand out through their design, versatility and fit. Qualities that make these coats the undisputed must-haves of the female wardrobe, capable of always guaranteeing the right aplomb.
The collection features a series of warm knits, striking motifs, and strong silhouettes. The playful contrasts of texture and volume stay true to Max Mara’s promise of chic, modern dressing.