The Dsquared2 Fall 2022 campaign rediscovers the boho-adventurer style of the collection in an unexpectedly intimate context.

While the collection itself – many-layered, action-packed, technically detailed – is prime for outdoor exploration, the campaign imagery finds its adventurous protagonists in a moment of rest and transition. In the comfortable and familiar setting of a quaintly simple hotel room, they take a break from their journeys and revel in the quiet warmth of togetherness. The bright colors and retro-inflected graphics of the collection’s intricately layered pieces and endlessly practical accessories pop against the neutral tones of the space, visually filling this quiet moment with the remembered or anticipated joy of adventure.

Bathed in warm natural light from the window, the eclectic characters lounge on the bed, on the floor, at ease and enjoying each other’s company with the intimacy and candidness of close friends or chosen family. Direct and real, these young protagonists embody the adventurous and accepting spirit of their generation.

The campaign thus takes on a recognizable narrative that feels at once distinctly Dsquared2 in its celebration of freedom, color, and youth and upliftingly representative of an entire young generation in its honest exploration of friendship and the joy of the journey.