COACH ‘COURAGE TO BE REAL’ FILM STARRING LIL NAS X
Coach's call to action film is their commitment to inspiring limitless self-expression by embracing all aspects of who you are.
October 14, 2022
The Coach ‘Courage to be Real’ film features Lil Nas X’s latest single ‘Star Walkin’,’ telling the story of the singer’s evolution to become the person he is today, and the obstacles he overcame.
‘Courage to Be Real’ is Coach’s mission and message about embracing all aspects of who you are with confidence—and inspiring others to express themselves authentically, too.
Set in a dream-like world informed by Collins’ and Coach’s shared vision of American pop culture, through the lens of the next generation, the film follows Lil Nas X through rooms that represent key moments in his personal journey. In each room, Lil Nas X moves through doors that represent the struggles he has faced in life—from fear, self-doubt, to judgment from others—and ultimately takes the stage, inspiring the world to transcend their limits and express who they really are.
“My whole career has been about breaking down doors, and this campaign represents everything I’ve overcome so far,” said Lil Nas X. “It’s about walking into new chapters of life, new experiences and new versions of myself, and it’s rooted in authenticity and self-expression—two things I really care about. It was really fun collaborating with Stuart and Petra to bring this to life.”
The campaign is Lil Nas X’s first for Coach as its newest global ambassador, where he will bring Courage to Be Real to life through future campaigns.