HEAVEN BY MARC JACOBS FALL 2022 AD CAMPAIGN FEATURING A STAR-STUDDED CAST
Marc Jacobs tapped a new brigade of beloved muses for the Fall 2022 Heaven collection.
October 7, 2022
Top celebrities including Pamela Anderson and Doja Cat flaunt the Heaven by Marc Jacobs Fall 2022 collection , a mix of ’90s-meets-Y2K staples. Pleated schoolgirl skirts, babydoll dresses, and baggy cargos — Heaven essentials — are accompanied by a fresh crop of collaborations.
A sampling: artist Eri Wakiyama lends her work to T-shirts and bags, while text and graphics from director Wong Kar-wai’s Fallen Angels appear on hoodies and knitwear. The fairy tale-like illustrations of tattoo artist Will Sheldon are printed on baby tees and transformed into fantastical statement jewelry.
Heaven turns its attention from celebrity to community in an accompanying lookbook starring the brand’s favorite New York City art and fashion scene locals. Jacobs himself appears alongside names including indie sleaze poster-child Meg Superstar Princess, nail artist Mei Kawajiri, and designer Mimi Wade.
Styled by Danielle Emerson and photographed by Harley Weir, the campaign fuses the worlds of fashion, art, and film, packaged in an all-encompassing ode to pop culture.