A symbol of elegance and refined comfort, cashmere has long been viewed as a luxury, unattainable for some. Gigi Hadid wanted to shift this model using both her world-class fashion experience, and quirky sense of style, to create Guest in Residence, a fresh offering with more approachable pricing, hoping to invite a wider audience into the world of luxury knitwear.

Being raised by parents who invested in cherished pieces, Hadid was adamant about sourcing the highest quality cashmere from Inner Mongolia. In fact, all the Guest in Residence pieces are created from a biodegradable yarn that avoids pilling, giving it the longevity knitwear lovers desire.

The brand will drop capsule collection regualry with the latest being ‘Wordwear,’ a limited-edition, ten-piece drop inspired by Hadid’s family farm—where she learned the importance of community and developed a lifelong passion for riding and nature.