The Acne Studios Fall 2022 denim campaign is a personal project lensed by London-based photographer and curator Ronan Mckenzie. Captured in Barbados, the birthplace of Mckenzie’s mother, the project manifests over several chapters: a fashion story styled by Tess Herbert and modeled by local talent; a documentary film titled ‘All Comes Neatly Everywhere’, featuring Mckenzie’s mother; and a self-shot video featuring Mckenzie herself.

The FW22 denim project sees Mckenzie capture Bajan models on the streets of Bridgetown. They wear denim in experimental combinations, true to Mckenzie’s own personal style, as evidenced in the video teaser. “Alongside my good friend and stylist Tess Herbert, we wanted to play with the styling on myself in a way which exemplified my distant, tense, yet very close relationship to Barbados,” says Mckenzie.

The resulting work for Acne Studios forms the first part of a series called ‘Be Good Now’, which will see Mckenzie amass images and texts that seek to explore her connections with her Caribbean heritage and identity. This the second time that Acne Studios has worked with Mckenzie: in 2021, she captured London’s creative community in a series of portraits for the launch of the scarf personalization.