STUART WEITZMAN FALL 2022 AD CAMPAIGN FEATURING KIM KARDASHIAN
Stuart Weitzman announces Kim Kardashian as its new ambassador with the launch of the Fall campaign, Stand Strong.
September 23, 2022
With the Stuart Weitzman Fall 2022 ad campaign, the brand celebrates women who stand strong starring Kim Kardashian, a cultural icon and trendsetter synonymous with strength. Her global influence and fashion authority resonates with the brand’s renewed promise to create timeless, sophisticated shoes that inspire confidence in women around the world.
“I’m thrilled to be featured in Stuart Weitzman’s Fall campaign shot by the incredibly talented Mario Sorrenti. This campaign is inspired by both the brand’s legacy and vision for the future,” Kardashian says. “Stuart Weitzman’s iconic and timeless styles continue to bring the newness women truly want. I am excited to be part of the next chapter of Stuart Weitzman’s iconic campaigns.”
Captured by fashion photographer Mario Sorrenti, Kardashian poses in the newest iterations of the brand’s iconic boots, sexy sandals and everyday essentials. The imagery nods to the brand’s striking new visual identity, designed to fuse relevance, creativity and fashion, while also bringing its renowned black-and-white campaign history into its next era. Coupled with bold movement and strong stances, it draws focus to the confident woman wearing the shoes — and the shoes themselves.
The campaign features styles that showcase the skilled craftsmanship of Stuart Weitzman artisans. These include boot must-haves such as the Stuart Ruche 100 boot with hand-stitched details, the croc-embossed leather Lucite 100 Wedge 100 Boot and the thigh-high UltraStuart 100 boot; sandals that take the iconic red-carpet Nudist in a new direction as seen in the NudiStrap 100 sandal and the NudistCruve 100 sandal; and the Stuart XCruve 100 Slingback, an evolution of the everyday essential pump.