The debut Bottega Veneta Fall 2022 ad campaign by Creative Director Matthieu Blazy features the alchemy of a multiplicity of viewpoints: from photographers and cinematographers to models.

“Bottega Veneta was created by a collective of artisans. This is the history, and this is how we approached the campaign: together, with many different ways of seeing,”said Matthieu Blazy.

Here, Blazy’s ‘foundation collection’ begins its journey from backstage, at San Fedele in Milan, moving on to the Horst Festival in Belgium, returning once more to Italy, ending on the southern coast.

“Bottega Veneta is in essence pragmatic because it is a leather goods company. Because it specialises in bags it is about movement, of going somewhere; there is fundamentally an idea of craft in motion. It is style over fashion in its timelessness. That is part of its quiet power.” –Matthieu Blazy.